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Texas Executive Education | Marketing Certificate Courses

Marketing Certificate Courses



This certificate provides you with an advanced understanding of marketing theory and practices, strategic planning and management, and market research. Further details on how to build your customized certificate program are available on the Marketing Certificate web page.
Want a convenient way to remain competitive in the marketing field? The Marketing Certificate (MC) program is your solution. The MC fits your busy schedule and gives you the flexibility to build a series of two-day courses that focuses on your unique professional needs.

Earning a Marketing Certificate requires completing three core courses and two electives. The courses may be taken in any order and participants have two years to complete the requirements.

Customer-Centric Marketing

 
Develop a thorough understanding of the concepts behind marketing strategy. Acquire a foundation for building internally consistent marketing campaigns.

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February 5-6, 20158:30 a.m. - 4:30 p.m.Kapil Jain, Kate MackieAT&T Executive Education & Conference CenterRegister

Driving Business Performance Through Marketing

 
In this hands-on, simulation-based workshop, you will learn how to market effectively in a dynamic, competitive marketplace.

Date
Duration
Faculty
Location
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November 18-19, 20148:30 a.m. - 4:30 p.m.Kapil Jain, Kate MackieAT&T Executive Education & Conference CenterRegister
May 14-15, 20158:30 a.m. - 4:30 p.m.Kapil Jain, Kate MackieAT&T Executive Education & Conference CenterRegister

Market Validation

 
Figure out what your market really wants -- instead of just what they're telling you. Learn how to follow through with the right product launched in the right way.

Date
Duration
Faculty
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October 9-10, 20148:30 a.m. - 4:30 p.m.Rob AdamsAT&T Executive Education & Conference CenterRegister
April 9-10, 20158:30 a.m. - 4:30 p.m.Rob AdamsAT&T Executive Education & Conference CenterRegister

Marketing of Innovations

 
Get clarification of key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs and "intrapreneurs" who innovate, and turn ideas into profitable finished products.

Date
Duration
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October 14-15, 20148:30 a.m. - 4:30 p.m.Ben Bentzin, Kapil JainAT&T Executive Education & Conference CenterRegister
March 30-31, 20158:30 a.m. - 4:30 p.m.Ben Bentzin, Kapil JainAT&T Executive Education & Conference CenterRegister

Strategic Pricing

 
Pricing is the crucial driver of revenue and profitability. Everything in marketing ultimately boils down to price. Yet most firms lack confidence in their pricing, taking the pricing status quo as "given."

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Building Engagement: What Leaders Do to Manage Talent and Build Allegiance

 
Enhance your communication skills and convince others of the value of your ideas while generating personal loyalty.

Date
Duration
Faculty
Location
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October 16-17, 20148:30 a.m. - 4:30 p.m.John Daly, Doug DierkingAT&T Executive Education & Conference CenterRegister
February 24-25, 20158:30 a.m. - 4:30 p.m.John Daly, Doug DierkingAT&T Executive Education & Conference CenterRegister

Leading Change

 
Learn to recognize when change is needed and how to manage and lead change in a collaborative environment.

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Duration
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October 6-7, 20148:30 a.m. - 4:30 p.m.John Daly, Luis MartinsAT&T Executive Education & Conference CenterRegister
February 9-10, 20158:30 a.m. - 4:30 p.m.John Daly, Luis MartinsAT&T Executive Education & Conference CenterRegister

Performance Management and Control

 
Deliver ideas that will help you do your job better, by promoting better systems, challenging ineffective or inefficient metrics, and creating a lean measurement culture.

Date
Duration
Faculty
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September 29-30, 20148:30 a.m. - 4:30 p.m.Brian LendeckyAT&T Executive Education & Conference CenterRegister
March 11-12, 20158:30 a.m. - 4:30 p.m.Brian LendeckyAT&T Executive Education & Conference CenterRegister

The Art and Science of Effective Negotiation

 
Learn a systematic approach to negotiation and identify specific strategies for success in complex negotiation challenges.

Date
Duration
Faculty
Location
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October 2-3, 20148:30 a.m. - 4:30 p.m.Janet Dukerich, Gaylen PaulsonAT&T Executive Education & Conference CenterRegister
February 26-27, 20158:30 a.m. - 4:30 p.m.Janet Dukerich, Gaylen PaulsonAT&T Executive Education & Conference CenterRegister