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Texas Executive Education | Advocacy: Championing Ideas and Influencing Others

Advocacy: Championing Ideas and Influencing Others

Designed For

  • Individuals
    For executives, professionals, new leaders and small business owners
  • Organizations
    For teams of managers with common developmental needs in specific areas
Enhance your communication skills and convince others of the value of your ideas while generating personal loyalty.


Good ideas don’t sell themselves; they must be sold or advocated. Some people seem to know how to market their ideas with ease. For others, it’s a skill that can be acquired. In this unique program, you'll learn the basic marketing concepts that affect your success convincing others to adopt your ideas. You will walk away knowing how to construct and deliver your message, position and differentiate your ideas, generate loyalty and commitment, and overcome resistance and be more persuasive. We designed this program to enhance your ability to influence others and convince them of the value of your ideas.


  • Develop and implement an internal marketing plan
  • Construct and deliver persuasive messages that work in any context
  • Build and nourish your alliances and networks
  • Generate loyalty and commitment from colleagues and contacts
  • Find and use mentors, and/or become a mentor
  • Sponsor and spread change throughout the organization
  • Use narratives and stories to communicate a message
  • Overcome objections and handle problem people and/or situations
  • Present ideas with impact and impetus
  • Tailor your messages for different audiences

Next Steps

Already Enrolled?

Advocacy: Championing Ideas and Influencing Others
November 13-14, 2014AT&T Executive Education & Conference CenterEnroll  
February 17-18, 2015JJ Pickle Research Campus - Commons Learning CenterEnroll  
May 12-13, 2015JJ Pickle Research Campus - Commons Learning CenterEnroll  
Two day course: 8:30 a.m. - 4:30 p.m.
John Daly, Gaylen Paulson
$ 2,560.00
$14,400 - Institute for Managerial Leadership Certificate $14,400 - Project Management Certificate The program fee includes all materials, lunches, and refreshments during breaks. Registration is not complete until payment is received.

Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.