Texas Executive Education - The McCombs School of Business at The University of Texas
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Texas Executive Education | Customer-Centric Marketing

Customer-Centric Marketing

Designed For

  • Individuals
    For executives, professionals, new leaders and small business owners
  • Organizations
    For teams of managers with common developmental needs in specific areas
Develop a thorough understanding of the concepts behind marketing strategy. Acquire a foundation for building internally consistent marketing campaigns.


Everyone within an organization has the power to build or tear down your brand. Understanding markets and how you create value is a critical factor for your organization’s success. Whether you are developing marketing campaigns or need a better understanding of the part you play in your organization’s marketing strategy, this program is right for you. Designed to help you develop a thorough understanding of the concepts behind marketing strategy, you will leave with the foundation for building and benefiting from internally consistent marketing campaigns.


  • Identify unmet customer needs
  • Create a compelling message that illustrates how your solution meets your customers’ needs
  • Balance listening to your customers with helping to shape their preferences
  • Develop a strategy for building your brand
  • Determine your product’s place in the product life cycle
  • Discuss pricing, promotion and place as a function of where you are in the product life cycle
  • Develop and implement effective lean marketing programs

Customer-Centric Marketing
February 5-6, 2015AT&T Executive Education & Conference CenterEnroll  
Two day course: 8:30 a.m. - 4:30 p.m.
Kapil Jain, Kate Mackie
$ 2,560.00
$12,000 - Marketing Certificate $14,400 - Institute for Managerial Leadership Certificate The program fee includes all materials, lunches, and refreshments during breaks. Registration is not complete until payment is received.

Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.