Texas Executive Education - The McCombs School of Business at The University of Texas
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Texas Executive Education | Developing the Project Business Case

Developing the Project Business Case

Designed For

  • Individuals
    For executives, professionals, new leaders and small business owners
  • Organizations
    For teams of managers with common developmental needs in specific areas


Build a sound business case for pursuing a potential opportunity in the face of significant risk and uncertainty.
You will learn to scale a general stage-gate planning template and set up the appropriate governance and assurance process. We'll also discuss economic drivers and technical and non-technical risks to lead to an Opportunity Roadmap with value considerations and goals linked to corporate strategy.

Opportunity Management Framework:
  • Why opportunities succeed…or fail
  • Stage-gate theory
  • Governance and assurance
  • Deliverables and handoffs
Conceptualizing The Opportunity:
  • Selling the idea
  • Stakeholder engagement
  • Sustainable development
  • Unintended consequences
Framing The Opportunity:
  • Links to corporate strategy
  • Defining the opportunity statement
  • Establishing value drivers and goals
  • Developing an opportunity roadmap
Evaluating The Opportunity:
  • OPEX and CAPEX considerations
  • Cash flow analysis
  • Economic evaluation
  • Impact of uncertainty

Next Steps

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