Texas Executive Education - The McCombs School of Business at The University of Texas
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Texas Executive Education | Marketing of Innovations

Marketing of Innovations

Designed For

  • Individuals
    For executives, professionals, new leaders and small business owners
  • Organizations
    For teams of managers with common developmental needs in specific areas
Get clarification of key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs and "intrapreneurs" who innovate, and turn ideas into profitable finished products.


More often than not, a new venture's success isn’t based on technology–it’s marketing. Marketing plays a crucial role in developing, producing, and selling products and services. It also guides recruiting efforts and helps raise capital. All the important questions asked by investors in early stage companies or decision makers in larger entrepreneurial focused organizations, are strategic marketing questions: Who is the customer? What problem do you solve for him? How big is the market? How quickly is it growing? Who are the competitors? What is your sustainable competitive advantage? And yet, many folks don't do the careful, pre-venture marketing, and it can prove to be a fatal mistake.
This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs and early-stage entrepreneurs within larger established organizations. There's no universal marketing solution applicable to all entrepreneurial ventures, so we designed this course to help you develop a flexible way of thinking about marketing problems. You'll be better positioned to determine and apply the most innovative and appropriate solutions to your situation.


  • Conduct an opportunity analysis - "What am I selling to whom?"
  • Discuss how to segment and position for competitive advantage
  • Understand product, value and business model innovation
  • Discover how to price to capture value
  • Learn the applicability of social media to entrepreneurial endeavors

Marketing of Innovations
October 14-15, 2014AT&T Executive Education & Conference CenterEnroll  
March 30-31, 2015AT&T Executive Education & Conference CenterEnroll  
Two day course: 8:30 a.m. - 4:30 p.m.
Ben Bentzin, Kapil Jain
$ 2,560.00
$12,000 - Marketing Certificate $14,400 - Driving Business Innovation Certificate The program fee includes all materials, lunches, and refreshments during breaks. Registration is not complete until payment is received.

Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.