Texas Executive Education - The McCombs School of Business at The University of Texas
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Texas Executive Education | Social Media Analytics

Social Media Analytics

Designed For

  • Individuals
    For executives, professionals, new leaders and small business owners
  • Organizations
    For teams of managers with common developmental needs in specific areas


The rapid proliferation of social media has created an unprecedented opportunity for enterprises to engage in real-time interactions with customers, and to enhance brand, customer loyalty, competitiveness, growth and profitability. This course is designed to showcase the virtually unlimited opportunities that exist today to leverage the power of social media. It focuses on a gamut of issues related to strategic and operational aspects of a firm’s social media initiatives, metrics to capture social influence and business outcomes, and predictive analysis to link social media chatter to business performance. This course is especially valuable to those in business analytics, digital marketing, prediction modeling, consulting and general management.