Texas Executive Education - The McCombs School of Business at The University of Texas
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Texas Executive Education | Strategic and Business Model Innovation

Strategic and Business Model Innovation

Designed For

  • Individuals
    For executives, professionals, new leaders and small business owners
  • Organizations
    For teams of managers with common developmental needs in specific areas


Many companies look at technology and product breakthroughs as the keys to innovation. But some of the icons of innovation, such as Apple, Google, 3M, and P&G, have generated their fastest and most profitable growth through strategic and business model innovation.
This course introduces how firms engage in strategic and business model innovation to develop game-changing strategies that disrupt industries, create new market spaces, and make competitors irrelevant. You will learn the tools and techniques to create new market opportunities by changing value propositions and business models and to assess the economic impact of different business model choices.


  • Develop a broad perspective on innovation through the use of an innovation radar
  • Understand the tools for strategic and business model innovation
  • Understand the processes for opportunity discovery and creation
  • Analyze business model cost drivers
  • Analyze business model differentiators

Strategic and Business Model Innovation
November 12-13, 2014AT&T Executive Education & Conference CenterEnroll  
June 4-5, 2015AT&T Executive Education & Conference CenterEnroll  
Two day course: 8:30 a.m. - 4:30 p.m.
Rob Adams, Violina Rindova
$ 2,560.00
$2,560 - Individual Course $14,400 - Driving Business Innovation Certificate The program fee includes all materials, lunches, and refreshments during breaks. Registration is not complete until payment is received.

Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.